Professional Online Portfolio
Soladoye Alaba
Copywriter | Content Writer/ Strategist | Communication Expert | Data Analyst
I tell stories - business stories, personal stories, compelling stories. If the human mind can think about it, I can spin thoughts and details into words and convert tales. The power of storytelling is central to my work as a copywriter and data analyst. From experimental passion projects to assigned work for clients, I’ve had the opportunity to create a variety of copies for various industries. I combine editorial instinct with experience in digital marketing, managing content, social media projects, and knowledge in data analysis for several brands in Nigeria, UK, Australia, and New Zealand.
Professional History
May 2019 till present
Freelance Content and Copywriter
Expanded company social media presence for Lloydkay Media by 90% in 3 months.
Create engaging and compelling content on social media for clients
Research industry-related - online sources, interviews and studies.
Write persuasive marketing copy and campaigns to promote products/services.
Craft and promote engaging content - written/graphic - on the company blog and social media platform.
Identify customers’ needs and gaps and recommend new ideas.
Ensure consistency in style and tone across all social media platforms.
Jan. - May 2019
Copywriter at Dailyposts, UK
Understand target audience - Identify keywords, reader emotion and search intent.
Research client's industry and audience.
Come up with creative ideas and concepts that fit the client’s brief.
Create advertising copy - Product description, sales page copy, AdWords, case studies, white papers and press releases.
Web copywriting - Landing page optimization, website copy, blog content, guest posting, SEO, conversion.
Proofread each copy to ensure consistency and accuracy.
March 2018 - Dec. 2018
Content writer at Sidomex Universal, Lagos
Wrote fresh and compelling content based on the industry nuances and keyword research.
Prepared copy using Content Management Systems - SEO guidelines- to increase web traffic by 35%.
Analyzed content marketing metrics to enhance traffic and engagement.
Collaborated with graphic designers to create innovative content ideas.
Ensured each piece is written per instruction and proofread to eliminate errors.
June 2017 – Feb 2018
Client Relationship Manager at Crown Hospitality
Mentored and trained staff to be proactive. Thereby, reducing customer complaints by 80%.
Revamped the entire recruiting process to increase profitability, productivity, and customer service.
Represented the company in conferences and meetings. Communicated information from these events to the management.
Motivated and encouraged team through incentive programs created to build a productive and energetic work environment.
Dec. 2013 – Feb 2016
Copy Editor at Ballpoint Consulting, Osun
Worked in a 10-man team to improve the readership base of Invogue Magazine by 110% in 2 editions.
Actively participated in ideation meetings to critically review ideas and themes for magazine editions.
Proofread copy for junior writers to remove grammatical errors and inconsistencies.
Clients
Valued Partnerships
Lagos Business School
Sola Abulu and Associates
Lloydkay media
Future Females Invest
Emeka Etiaba (SAN)
Bellforte Consulting
Get it Done Now
Zenith Copy
"Speak your truth quietly and clearly; and listen to others, even to the dull and the ignorant; they too have their story."
